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ASE Academy
DE

For Managers

Your team can do more.

A team is only as good as the people in it.

Every team needs lead developers who really know their craft. We take your developers there: one by one, on their code, not in a seminar room.

Book an intro call 

Code is cheap. Understanding isn't.

Your team spends more time repairing than building. Not because the developers are bad. But because no one has guided them.

  • AI tools speed up the work, but not quality
  • Your best developers are looking for purpose, not the next work package
  • Change initiatives can fail when people are not involved
  • Your team is technically capable. What's missing is the ability to change how it works.
  • New features take twice as long as last year

Technical debt: the hidden danger

Technical debt means shortcuts in the code that cost time later, like a loan with interest. It is often invisible, but its effects are real: slower development, more frequent errors, and rising maintenance costs.

Without targeted countermeasures, technical debt keeps growing. What appears as a small compromise today can become a development bottleneck tomorrow. ASE Coaching gives your team the skills to recognize, avoid, and systematically reduce technical debt.

What does technical debt cost your team?

The Technical Debt Calculator shows you how much hidden cost technical debt creates in your team and how investing in code quality pays off.

Calculate now  (opens in new tab)

Free, no sign-up.

What your team can do with the coaching

Reliable software

Code that works in live operation, not just in tests.

Modernize old systems

Renew old systems instead of building around them.

Productive AI use

Use AI tools productively, without trusting them blindly.

Owning quality

Your team decides for itself when software is good enough for live operation.

Tangible

A team that enjoys their work again.

Coaching is not training.

Coaching goes beyond pure knowledge transfer. It accompanies your developers individually on their path to mastery.

While training conveys standardized knowledge, coaching starts where each individual developer stands.

  • Peter Koch Head of Software Engineering Academy, CSS Kranken-Versicherung AG

    We had many problems with our self-developed software in one area of our company. […] Through the coaching, the root causes of the problems were identified, knowledge and skills were developed, and the problems were sustainably resolved.

One team. 18 months. Zero errors in live operation.

A development team at one of our clients took part in the coaching. That is how a high-performing team works.

What leaders say

  • Adrian Wey Ressortleiter Softwareentwicklung, CSS Versicherung

    Thanks to the coaching, we have been able to significantly improve the quality of our software products. Our metrics show a drastically higher operational stability, and our code is much more maintainable and extensible.

  • Nizard Melliti SAP Development Team Lead, VINCI Energies

    Quickly, a “wow” effect emerges in our team, clearly distinguishing those who are part of the coaching from other developers. This differentiation in skill level becomes increasingly apparent as we advance through the various stages of the program.

  • Walid Ben Sabeur SAP Dev & Ops Manager, VINCI Energies

    The coaching has cultivated a more agile thinking process, enhanced my problem-solving skills, and deepened my understanding of software excellence applied to SAP technology. These changes have fundamentally improved how I approach challenges and collaborate within teams.

For your HR team

The program develops eleven skills from SFIA 9, the international standard for IT skills. Certification takes place at each ASE level, by invitation from the coach. The mapping to SFIA 9 and two further competency models (swissICT Rollen der ICT, e-CF) shows your HR department how the coaching fits their competency model.

To the page for enterprises 

The strategic question

AI is already changing how software is written. The question isn't whether your team uses AI tools. The question is whether your team is good enough to evaluate, correct, and build on what the AI delivers.

That doesn't require new tools. It requires better developers.

Why ASE?

  • Damir Majer Founder and Head Coach, ASE Academy

    My goal with ASE is to help developers become so good that they're among the top ten percent in your company. Developers like that change how a whole team works. For me, that's an investment that pays off over the long term.

  • At least 60% of our certified developers with a step up in their career (e.g. technical team lead, management, own business) since each one's coaching began
  • 77% of our certified developers still with the company that sent them to coaching as of 2026

What drives the cost

We name the price in the first conversation, calculated for your team. Three things determine it.

How many developers
Coaching is 1:1. Each developer works with their coach on their own code.
How many levels

Duration

Each level is a coaching year; after each one you decide whether to continue.

Competency

The first program starts with Foundation Level: your developer learns to write code that colleagues understand and can change safely.

Excellence

In the second program, your developer learns to build whole systems so they stay changeable, and to renew old systems.

Direct entry

Experienced developers enter Excellence directly: with three years of experience, your agreement, an assessment in which the coach reviews their work on their own code, and a module they may shape.

Agentic Engineering
A track of the coaching program for working with AI agents on their own code (AI tools that write code by themselves): can be added at every level; without a level, an Agentic Engineering training is the way in.

Is this right for your team?

Honest. No sales pressure. Let's look together at whether ASE fits your situation.

Book an intro call 

All our services on one page (PDF)

To pass on: what MAJCON and ASE Academy offer, on one A4 page. As of October 2026.