Partnering with developers. Since 1998.
Over 200 developers partnered with. 9 companies. 4 countries. Not through seminars. Through individual coaching, directly on the code.
What drives us: The moment when a developer wakes up in the morning and looks forward to their work.
Why does ASE work?
Because we don't just train technology. We develop three dimensions simultaneously: How developers think (Analytical Intelligence), how they solve problems (Creative Thinking), and how they collaborate (Emotional Intelligence).
Developer Impact = A × C × E
Analytical Intelligence
Systems thinking, developer mindset, domain knowledge, state-of-the-art technology, and learning-to-learn.
Creative Thinking
Creative thinking, design thinking, and the ability to develop innovative and elegant solutions.
Emotional Intelligence
Emotional intelligence for effective teamwork and communication.
The ASE Coaching Participants
Our participants are software developers who come from the most diverse areas of business. They all share the desire to develop both professionally and personally.
Our Coaches
Damir Majer
ASE Founder and Head Coach | SAP Champion
Damir Majer is the founder and head of ASE Coaching. He is a passionate advocate of agile software development methods and brings over 20 years of experience in software development and coaching.
Personal
Chess and Asian martial arts
Certifications
Certified Software Architect, Learning Coach, Adult Education Trainer, Coach
Awards
SAP Champion, SAP Developer Hero, SAP Community Hero, only externally accredited ASE Coach by SAP for ABAP and JAVA, Founder ABAP CodeRetreat
Prof. Dr. Christian Drumm
ASE Coach – FL to PL | SAP Champion
Professor of Business Information Systems at FH Aachen University of Applied Sciences. Christian combines academic excellence with practical software development and brings unique perspectives to ASE Coaching.
Personal
Mountain biking and climbing
Certifications
Certified Software Architect, Certified Coach
Awards
SAP Champion, SAP Mentor Alumni, SAP Developer Hero, SAP Community Hero, Co-Founder ABAP CodeRetreat
Martin Jonen
ASE Coach - FL | SAP Champion 2026
Martin Jonen started as an ASE coachee in 2019 and is now an ASE Coach himself. His journey from participant to coach and SAP Champion demonstrates the multiplier effect of the ASE program. He brings deep ABAP expertise and practical coaching experience.
Personal
Running and Yoga
Certifications
ASE Practitioner Level (PL), ASE Specialist Level 1 (SL1), SAP Champion 2026
Awards
Numerous projects with a focus on practical application
Books and Courses
Our coaches are authors and lecturers with international reach. Here is a selection of our publications.
Unit Tests mit ABAP® Unit
Unit-Tests sind Entwicklertests auf Modulebene und eine der wesentlichen Voraussetzungen, um qualitativ hochwertige Software zu erstellen.
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Besseres ABAP:
Schnell, sicher, robust – Qualität, Sicherheit und Performance (Damir Majer et. al)
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Einstieg in SAP ERP:
Geschäftsprozesse, Komponenten, Zusammenhänge – Erklärt am Beispielunternehmen Global Bike (Prof.Dr. Christian Drumm et. al.)
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Einstieg in SAP S/4HANA:
Am Beispiel Global Bike. Ideal für Studium, Einstieg und Weiterbildung (Prof.Dr. Christian Drumm et. al.)
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Introduction to SAP S/4HANA:
The official companion book based on model company Global Bike–for learning, teaching, and training
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Future Proof Your ABAP Skills
Lernen Sie in diesem Videokurs, welche ABAP-Skills Sie für die Zukunft von SAP-Systemen weiter benötigen,...
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Test Driven Development in ABAP OO by example
Mit diesem Kurs erhalten ABAP OO-Entwickler eine anschauliche Einführung in das Thema Test Driven Development (TDD).
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Python for Beginners MOOC
Computers, smartphones, and artificial intelligence systems are essential elements in our everyday lives, and so too are programming skills. Master this with Python!
More about the CourseWhat we stand for.
Technology alone isn't enough. To build software a team stands behind, you need to develop the whole person. That's our job. Since 1998.
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