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ASE Academy
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About Us

Developers coaching developers.

Individual coaching, on your own code.

Damir's path began in 1998. Over 90 developers coached since 2016, in 10 companies and 4 countries. What drives us: the moment when a developer wakes up in the morning and looks forward to their work.

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Damir Majer and Christian Drumm working together at one laptop

Our coaches

  • Damir Majer

    ASE Founder and Head Coach SAP Champion

    Damir Majer is the founder and head of ASE Coaching. He is a passionate advocate of agile software development methods and brings over 20 years of experience in software development and coaching. He did not learn it all alone either: for years, Ralf Westphal and Francesco Cirillo were his own coaches.

    Personal
    Chess and Asian martial arts
    Certifications
    Certified Software Architect, Learning Coach, Adult Education Trainer, Coach
    Awards
    SAP Champion since 2018, SAP Developer of the Year, SAP Developer Hero, SAP Community Hero, Founder ABAP CodeRetreat

  • Prof. Dr. Christian Drumm

    ASE Coach, FL to PL SAP Champion

    Professor of Business Information Systems at FH Aachen University of Applied Sciences. Christian combines academic excellence with practical software development and brings unique perspectives to ASE Coaching.

    Personal
    Mountain biking and climbing
    Certifications
    Certified Software Architect, Certified Coach
    Awards
    SAP Champion, SAP Mentor Alumni, SAP Developer Hero, SAP Community Hero, Co-Founder ABAP CodeRetreat

  • Martin Jonen

    ASE Coach, FL SAP Champion 2026

    Martin Jonen started as an ASE coachee in 2019 and is now an ASE Coach himself. His journey from participant to coach and SAP Champion demonstrates the multiplier effect of the ASE program. He brings deep ABAP expertise and practical coaching experience.

    Personal
    Running and Yoga
    Certifications
    ASE Practitioner Level (PL), ASE Specialist Level 1 (SL1), SAP Champion 2026
    Awards
    Numerous projects with a focus on practical application

Our participants

Our participants are software developers who come from the most diverse areas of business. They all share the desire to develop both professionally and personally.

Why does ASE work?

Because we don't just train technology. We develop three dimensions simultaneously: How developers think (Analytical Intelligence), how they solve problems (Creative Thinking), and how they collaborate (Emotional Intelligence).

Developer Impact = A × C × E

HUMANACE

Analytical Intelligence

Systems thinking, developer mindset, domain knowledge, state-of-the-art technology, and learning-to-learn.

Creative Thinking

Creative thinking, design thinking, and the ability to develop innovative and elegant solutions.

Emotional Intelligence

Emotional intelligence for effective teamwork and communication.

Books and courses

Our coaches are authors and lecturers with international reach. Here is a selection of our publications.

What we stand for

ASE stands for Agile Software Excellence, formerly Agile Software Engineering. Technology alone isn't enough. To build software a team stands behind, you need to develop the whole person. That's our job.

Good Code works. Clean Code reads. CRAFTed Code lasts.

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